| 000 -LEADER |
|---|
| fixed length control field |
01155nam0a22002650a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000114167 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423171209.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030288924 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2003002671 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9980.5 |
| Item number |
H633E 2002 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K. Douglas |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Essentials of services marketing : |
| Remainder of title |
concepts, strategies & cases / |
| Statement of responsibility, etc. |
K. Douglas Hoffman, John E.G. Bateson |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Essentials of services marketing : |
| Remainder of title |
concepts, strategies adn cases |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Fort Worth, Tex. : |
| Name of publisher, distributor, etc. |
Harcourt College, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
569 p. : |
| Other physical details |
ill. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Dryden Press series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
SERVICE INDUSTRIES |
| General subdivision |
MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bateson, John E.G. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A36070 |
| Link information for field corresponding to 9XX field |
Apr 23 2003 9:57AM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |