Dwyer, F. Robert
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, 2002 - 705 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071206698
MARKETING
HF5415 / D893B 2002
Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, 2002 - 705 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and index
0071206698
MARKETING
HF5415 / D893B 2002