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Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

By: Dwyer, F. Robert.
Contributor(s): Tanner, John F., Jr.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw-Hill/Irwin, 2002Edition: 2nd ed. , international ed.Description: 705 p. : ill.ISBN: 0071206698.Call No.: HF5415 D893B 2002 Subject(s): MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415 D893B 2002 (Browse shelf) Available 200304250038

Includes bibliographical references and index

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