Winters, Arthur A.
Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World - New York, N.Y. : Visual Reference, c2002 - 174 p. : col. ill.
1584710705
BRAND NAME PRODUCTS
RETAIL TRADE--MANAGEMENT
PRODUCT MANAGEMENT
ADVERTISING
ADVERTISING, POINT-OF-SALE.
COMMERCIAL ART
HD69 .B7 / W567B
Brandstand : strategies for retail brand building / Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World - New York, N.Y. : Visual Reference, c2002 - 174 p. : col. ill.
1584710705
BRAND NAME PRODUCTS
RETAIL TRADE--MANAGEMENT
PRODUCT MANAGEMENT
ADVERTISING
ADVERTISING, POINT-OF-SALE.
COMMERCIAL ART
HD69 .B7 / W567B