| 000 -LEADER |
|---|
| fixed length control field |
01034nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000114734 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423171312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2002 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1584710705 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2003003248 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69 .B7 |
| Item number |
W567B |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winters, Arthur A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brandstand : |
| Remainder of title |
strategies for retail brand building / |
| Statement of responsibility, etc. |
Arthur A. Winters, Peggy Fincher Winters, Carole Paul ; and the editors of Retail Ad World |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York, N.Y. : |
| Name of publisher, distributor, etc. |
Visual Reference, |
| Date of publication, distribution, etc. |
c2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
174 p. : |
| Other physical details |
col. ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
BRAND NAME PRODUCTS |
|
|---|
| Topical term or geographic name entry element |
RETAIL TRADE |
| General subdivision |
MANAGEMENT |
|
|---|
| Topical term or geographic name entry element |
PRODUCT MANAGEMENT |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING |
|
|---|
| Topical term or geographic name entry element |
ADVERTISING, POINT-OF-SALE. |
|
|---|
| Topical term or geographic name entry element |
COMMERCIAL ART |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Winters, Peggy Fincher |
|
|---|
| Personal name |
Paul, Carole |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Retail Ad World, |
| Relator term |
ed. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A36070 |
| Link information for field corresponding to 9XX field |
May 10 2003 12:55PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
03 |
| -- |
โฆษณา การสื่อสารเพื่อการตลาด |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |