Evans, Judith 1964-
Challenging the big brands : how new brands win market share with innovative design / Judith Evans, Cheryl Dangel Cullen - Gloucester, Mass. : Rockport, c2003 - 176 p. : ill. (some col.)
1564969053
TRADEMARKS--DESIGN
LOGOS (SYMBOLS)--DESIGN
NC1003 / E926C
Challenging the big brands : how new brands win market share with innovative design / Judith Evans, Cheryl Dangel Cullen - Gloucester, Mass. : Rockport, c2003 - 176 p. : ill. (some col.)
1564969053
TRADEMARKS--DESIGN
LOGOS (SYMBOLS)--DESIGN
NC1003 / E926C