Varey, Richard J. 1955-
Marketing communication : principles and practice / Richard J. Varey - London : Routledge, 2002 - 389 p. : ill.
Includes bibliographical references and index
0415230403
COMMUNICATION IN MARKETING
HF5415.123 / V373M
Marketing communication : principles and practice / Richard J. Varey - London : Routledge, 2002 - 389 p. : ill.
Includes bibliographical references and index
0415230403
COMMUNICATION IN MARKETING
HF5415.123 / V373M