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Marketing communication : principles and practice / Richard J. Varey

By: Varey, Richard J, 1955-.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2002Description: 389 p. : ill.ISBN: 0415230403.Call No.: HF5415.123 V373M Subject(s): COMMUNICATION IN MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.123 V373M (Browse shelf) Available 200305300063

Includes bibliographical references and index

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