Kardes, Frank R.
Consumer behavior and managerial decision making / Frank R. Kardes - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 457 p. : ill.
Includes bibliographical references and index
0130916021
CONSUMER BEHAVIOR
DECISION MAKING
HF5415.32 / K372C
Consumer behavior and managerial decision making / Frank R. Kardes - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2002 - 457 p. : ill.
Includes bibliographical references and index
0130916021
CONSUMER BEHAVIOR
DECISION MAKING
HF5415.32 / K372C