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Consumer behavior and managerial decision making / Frank R. Kardes

By: Kardes, Frank R.
Material type: materialTypeLabelBookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2002Edition: 2nd ed.Description: 457 p. : ill.ISBN: 0130916021.Call No.: HF5415.32 K372C Subject(s): CONSUMER BEHAVIOR | DECISION MAKINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.32 K372C (Browse shelf) Available 200307150033

Includes bibliographical references and index

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