BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Marconi, Joe

Shock marketing : advertising, influence and family values / Joe Marconi - Chicago, Ill. : Bonus, c1997 - 185 p. : ill.

Includes bibliographical references and index

ISBN: 1566250811

Subjects--Topical Terms:
TELEVISION ADVERTISING AND CHILDREN--UNITED STATES
ADVERTISING--PSYCHOLOGICAL ASPECTS
INFORMERCIALS
NEGATIVISM

LC Class. No.: HF6146 .T42 / M372S

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