Shock marketing : advertising, influence and family values / Joe Marconi

By: Marconi, Joe.
Material type: materialTypeLabelBookPublisher: Chicago, Ill. : Bonus, c1997Description: 185 p. : ill.ISBN: 1566250811.Call No.: HF6146 .T42 M372S Subject(s): TELEVISION ADVERTISING AND CHILDREN -- UNITED STATES | ADVERTISING -- PSYCHOLOGICAL ASPECTS | INFORMERCIALS | NEGATIVISMBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
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HF6146 .T42 M372S (Browse shelf) Available 200307150100

Includes bibliographical references and index

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