Daymon, Christine 1952-
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway - London : Routledge, 2002 - 293 p. : ill.
Includes bibliographical references and index
0415222745
CORPORATIONS--PUBLIC RELATIONS--RESEARCH--METHODOLOGY
PUBLIC RELATIONS--RESEARCH--METHODOLOGY
MARKETING RESEARCH--METHODOLOGY
QUALITATIVE RESEARCH
HD59 / D395Q
Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway - London : Routledge, 2002 - 293 p. : ill.
Includes bibliographical references and index
0415222745
CORPORATIONS--PUBLIC RELATIONS--RESEARCH--METHODOLOGY
PUBLIC RELATIONS--RESEARCH--METHODOLOGY
MARKETING RESEARCH--METHODOLOGY
QUALITATIVE RESEARCH
HD59 / D395Q