Qualitative research methods in public relations and marketing communications / Christine Daymon and Immy Holloway
By: Daymon, Christine.
Contributor(s): Holloway, Immy.
Material type:
BookPublisher: London : Routledge, 2002Description: 293 p. : ill.ISBN: 0415222745.Call No.:
HD59
D395Q
Subject(s): CORPORATIONS -- PUBLIC RELATIONS -- RESEARCH -- METHODOLOGY | PUBLIC RELATIONS -- RESEARCH -- METHODOLOGY | MARKETING RESEARCH -- METHODOLOGY | QUALITATIVE RESEARCHBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD59 D395Q (Browse shelf) | Available | 200310290049 | |
| Main Campus Book Shelves | HD59 D395Q (Browse shelf) | Available | 200310290050 |
Includes bibliographical references and index
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