Solomon, Michael R.
Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon - New York, N.Y. : AMACOM, c2003 - 276 p. : ill.
Includes bibliographical references and index
0814407412
BRAND NAME PRODUCTS--MARKETING
CONSUMERS' PREFERENCES
CUSTOMER RELATIONS
HD69 .B7 / S646C
Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon - New York, N.Y. : AMACOM, c2003 - 276 p. : ill.
Includes bibliographical references and index
0814407412
BRAND NAME PRODUCTS--MARKETING
CONSUMERS' PREFERENCES
CUSTOMER RELATIONS
HD69 .B7 / S646C