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Conquering consumerspace : marketing strategies for a branded world / Michael R. Solomon

By: Solomon, Michael R.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : AMACOM, c2003Description: 276 p. : ill.ISBN: 0814407412.Call No.: HD69 .B7 S646C Subject(s): BRAND NAME PRODUCTS -- MARKETING | CONSUMERS' PREFERENCES | CUSTOMER RELATIONSBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HD69 .B7 S646C (Browse shelf) Available 200310290051

Includes bibliographical references and index

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