Churchill, Gilbert A., Jr.
Basic marketing research / Gilbert A. Churchill, Jr. - 4th ed. - Australia : South-Western/Thomson Learning, c2001 - 830 p. : ill. (chiefly col.)
Includes index
0030211042
MARKETING RESEARCH
HF5415.2 / C487B 2001
Basic marketing research / Gilbert A. Churchill, Jr. - 4th ed. - Australia : South-Western/Thomson Learning, c2001 - 830 p. : ill. (chiefly col.)
Includes index
0030211042
MARKETING RESEARCH
HF5415.2 / C487B 2001