Lilien, Gary L.
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 518 p. : ill.
Includes bibliographical references and index
0130355496
MARKETING--DATA PROCESSING
MARKETING--DECISION MAKING--MATHEMATICAL MODELS
MARKETING--DECISION MAKING--DATA PROCESSING
HF5415.125 / L544M 2003
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 518 p. : ill.
Includes bibliographical references and index
0130355496
MARKETING--DATA PROCESSING
MARKETING--DECISION MAKING--MATHEMATICAL MODELS
MARKETING--DECISION MAKING--DATA PROCESSING
HF5415.125 / L544M 2003