000 -LEADER |
fixed length control field |
01150nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000117096 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171720.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2003 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0130355496 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003005634 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.125 |
Item number |
L544M 2003 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lilien, Gary L. |
245 10 - TITLE STATEMENT |
Title |
Marketing engineering : |
Remainder of title |
computer-assisted marketing analysis and planning / |
Statement of responsibility, etc. |
Gary L. Lilien, Arvind Rangaswamy |
250 ## - EDITION STATEMENT |
Edition statement |
2nd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
Name of publisher, distributor, etc. |
Prentice Hall, |
Date of publication, distribution, etc. |
c2003 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
518 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
DATA PROCESSING |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
DECISION MAKING |
-- |
MATHEMATICAL MODELS |
|
Topical term or geographic name entry element |
MARKETING |
General subdivision |
DECISION MAKING |
-- |
DATA PROCESSING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Rangaswamy, Arvind |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Aug 14 2003 10:47AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |