Thomas, Brian 1938-
Direct marketing in practice / Brian Thomas and Matthew Housden - Oxford : Butterworth-Heinemann, 2002 - 348 p. : ill. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
0750624280
DIRECT MARKETING
HF5415.126 / T465D
Direct marketing in practice / Brian Thomas and Matthew Housden - Oxford : Butterworth-Heinemann, 2002 - 348 p. : ill. - The Chartered Institute of Marketing/Butterworth-Heinemann marketing series .
"Published in association with The Chartered Institute of Marketing"
Includes bibliographical references and index
0750624280
DIRECT MARKETING
HF5415.126 / T465D