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Direct marketing in practice / Brian Thomas and Matthew Housden

By: Thomas, Brian, 1938-.
Contributor(s): Housden, Matthew.
Material type: materialTypeLabelBookSeries: The Chartered Institute of Marketing/Butterworth-Heinemann marketing series.Publisher: Oxford : Butterworth-Heinemann, 2002Description: 348 p. : ill.ISBN: 0750624280.Call No.: HF5415.126 T465D Subject(s): DIRECT MARKETINGGeneral Note: "Published in association with The Chartered Institute of Marketing"Bibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.126 T465D (Browse shelf) Available 200310290038

"Published in association with The Chartered Institute of Marketing"

Includes bibliographical references and index

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