Gummesson, Evert 1936-
Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 - 350 p. : ill.
Includes bibliographical references and index
0750654074
RELATIONSHIP MARKETING
HF5415.55 / G855T 2002
Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson - 2nd ed. - Oxford : Butterworth-Heinemann, 2002 - 350 p. : ill.
Includes bibliographical references and index
0750654074
RELATIONSHIP MARKETING
HF5415.55 / G855T 2002