Total relationship marketing : marketing strategy moving from the 4Ps -- product, price, promotion, place -- of traditional marketing management to the 30Rs -- the thirty relationships -- of a new marketing paradigm / Evert Gummesson
By: Gummesson, Evert.
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 2002Edition: 2nd ed.Description: 350 p. : ill.ISBN: 0750654074.Call No.:
HF5415.55
G855T 2002
Subject(s): RELATIONSHIP MARKETINGBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF5415.55 G855T 2002 (Browse shelf) | Available | 200310290067 |
Includes bibliographical references and index
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