BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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McDonald, Malcolm 1938-

The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson - Oxford : Butterworth-Heinemann, 2002 - 230 p. : ill.

Includes bibliographical references and index

ISBN: 0750653876

Subjects--Topical Terms:
INTERNET MARKETING

LC Class. No.: HF5415.1265 / M322N

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