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The new marketing : transforming the corporate future / Malcolm McDonald and Hugh Wilson

By: McDonald, Malcolm, 1938-.
Contributor(s): Wilson, Hugh.
Material type: materialTypeLabelBookPublisher: Oxford : Butterworth-Heinemann, 2002Description: 230 p. : ill.ISBN: 0750653876.Call No.: HF5415.1265 M322N Subject(s): INTERNET MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.1265 M322N (Browse shelf) Available 200310290040

Includes bibliographical references and index

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