BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

Normal view MARC view ISBD view

Marketing management : a strategic decision-making approach / Harper W. Boyd, Jr. ... [et al.] - 4th ed. , international ed. - Boston, Mass. : McGraw-Hill/Irwin, c2002 - 594 p. : col. ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 0071123075

Subjects--Topical Terms:
MARKETING--MANAGEMENT

LC Class. No.: HF5415.13 / M374 2002

Place hold
Print
Add to your cart (remove)
Save record
More searches