000 -LEADER |
fixed length control field |
01005nam0a22002290a04500 |
001 - CONTROL NUMBER |
control field |
000117296 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171739.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2002 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071123075 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003005834 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
M374 2002 |
245 00 - TITLE STATEMENT |
Title |
Marketing management : |
Remainder of title |
a strategic decision-making approach / |
Statement of responsibility, etc. |
Harper W. Boyd, Jr. ... [et al.] |
250 ## - EDITION STATEMENT |
Edition statement |
4th ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
McGraw-Hill/Irwin, |
Date of publication, distribution, etc. |
c2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
594 p. : |
Other physical details |
col. ill. + |
Accompanying material |
1 CD-ROM |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
General subdivision |
MANAGEMENT |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Boyd, Harper W., |
Titles and other words associated with a name |
Jr. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A33069 |
Link information for field corresponding to 9XX field |
Sep 25 2003 11:23AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |