Lamb, Charles W., Jr.
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 2nd ed. - Australia : South-Western College/Thomson Learning, c2001 - 579 p. : col. ill.
Includes bibliographical references and indexes
0324043767
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352E 2001
Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel - 2nd ed. - Australia : South-Western College/Thomson Learning, c2001 - 579 p. : col. ill.
Includes bibliographical references and indexes
0324043767
MARKETING
MARKETING--MANAGEMENT
HF5415 / L352E 2001