Essentials of marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel
By: Lamb, Charles W., Jr.
Contributor(s): Hair, Joseph F | McDaniel, Carl D.
Material type: BookPublisher: Australia : South-Western College/Thomson Learning, c2001Edition: 2nd ed.Description: 579 p. : col. ill.ISBN: 0324043767.Call No.: HF5415 L352E 2001 Subject(s): MARKETING | MARKETING -- MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexesCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HF5415 L352E 2001 (Browse shelf) | Available | 200309050069 |
Includes bibliographical references and indexes
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