Blythe, Jim
Essentials of marketing communications / Jim Blythe - 2nd ed. - Harlow : Financial Times Prentice Hall, 2003 - 267 p. : ill.
Includes bibliographical references and index
0273658581
COMMUNICATION IN MARKETING
MARKETING
HF5415.123 / B597E 2003
Essentials of marketing communications / Jim Blythe - 2nd ed. - Harlow : Financial Times Prentice Hall, 2003 - 267 p. : ill.
Includes bibliographical references and index
0273658581
COMMUNICATION IN MARKETING
MARKETING
HF5415.123 / B597E 2003