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Essentials of marketing communications / Jim Blythe

By: Blythe, Jim.
Material type: materialTypeLabelBookPublisher: Harlow : Financial Times Prentice Hall, 2003Edition: 2nd ed.Description: 267 p. : ill.ISBN: 0273658581.Call No.: HF5415.123 B597E 2003 Subject(s): COMMUNICATION IN MARKETING | MARKETINGBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.123 B597E 2003 (Browse shelf) Available 200309110066

Includes bibliographical references and index

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