Etzel, Michael J.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 13th ed. , international ed. - Boston, Mass. : McGraw Hill/Irwin, 2004 - 650 p. : col. ill. + 1 CD-ROM - McGraw-Hill series in marketing .
Includes bibliographical references and index
0071214550
MARKETING
HF5415 / E893M 2004
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton - 13th ed. , international ed. - Boston, Mass. : McGraw Hill/Irwin, 2004 - 650 p. : col. ill. + 1 CD-ROM - McGraw-Hill series in marketing .
Includes bibliographical references and index
0071214550
MARKETING
HF5415 / E893M 2004