000 -LEADER |
fixed length control field |
01073nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000117741 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190423171823.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
s2004 xxu fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071214550 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2003006283 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
E893M 2004 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Etzel, Michael J. |
245 10 - TITLE STATEMENT |
Title |
Marketing / |
Statement of responsibility, etc. |
Michael J. Etzel, Bruce J. Walker, William J. Stanton |
250 ## - EDITION STATEMENT |
Edition statement |
13th ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
McGraw Hill/Irwin, |
Date of publication, distribution, etc. |
2004 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
650 p. : |
Other physical details |
col. ill. + |
Accompanying material |
1 CD-ROM |
490 0# - SERIES STATEMENT |
Series statement |
McGraw-Hill series in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
MARKETING |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Walker, Bruce J. |
|
Personal name |
Stanton, William J. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A36070 |
Link information for field corresponding to 9XX field |
Sep 12 2003 9:44AM |
991 ## - |
-- |
02 |
-- |
02 |
-- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |