Tull, Donald S.
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins - 3rd ed. - New York, N.Y. : Macmillan Pub. Co., c1984 - 794 p. : ill.
Includes bibliographical references and index
0024217808
MARKETING RESEARCH
MARKETING RESEARCH--CASE STUDIES
HF5415.2 / T844M 1984
Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins - 3rd ed. - New York, N.Y. : Macmillan Pub. Co., c1984 - 794 p. : ill.
Includes bibliographical references and index
0024217808
MARKETING RESEARCH
MARKETING RESEARCH--CASE STUDIES
HF5415.2 / T844M 1984