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Marketing research : measurement and method : a text with cases / Donald S. Tull and Del I. Hawkins

By: Tull, Donald S.
Contributor(s): Hawkins, Del I.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Macmillan Pub. Co., c1984Edition: 3rd ed.Description: 794 p. : ill.ISBN: 0024217808.Call No.: HF5415.2 T844M 1984 Subject(s): MARKETING RESEARCH | MARKETING RESEARCH -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.2 T844M 1984 (Browse shelf) Available 200309170011

Includes bibliographical references and index

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