Dyer, Robert F.
Instructior's manual with transparency masters an analytic approach to marketing decisions / An analytic approach to marketing decisions Robert F. Dyer, Ernest H. Forman - Englewood Cliffs, N.J. : Prentice Hall, c1992 - 275 p. : ill.
0135588340
MARKETING--DECISION MAKING--HANDBOOKS, MANUALS, ETC.
MARKETING--DECISION MAKING--STUDY AND TEACHING
HF5415.135 / D937I
Instructior's manual with transparency masters an analytic approach to marketing decisions / An analytic approach to marketing decisions Robert F. Dyer, Ernest H. Forman - Englewood Cliffs, N.J. : Prentice Hall, c1992 - 275 p. : ill.
0135588340
MARKETING--DECISION MAKING--HANDBOOKS, MANUALS, ETC.
MARKETING--DECISION MAKING--STUDY AND TEACHING
HF5415.135 / D937I