Marketing communications classics : an international collection of classic and contemporary papers /
Maureen FitzGerald and David Arnott
- Australia : Business Press, c2000
- 524 p. : ill.
Includes bibliographical references and index
1861525079
COMMUNICATION IN MARKETING
HF5415.123 / M374
Includes bibliographical references and index
1861525079
COMMUNICATION IN MARKETING
HF5415.123 / M374