| 000 -LEADER |
|---|
| fixed length control field |
01018nam0a22002290a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000118412 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423171924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2000 at fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1861525079 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2003006961 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
M374 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Marketing communications classics : |
| Remainder of title |
an international collection of classic and contemporary papers / |
| Statement of responsibility, etc. |
Maureen FitzGerald and David Arnott |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Australia : |
| Name of publisher, distributor, etc. |
Business Press, |
| Date of publication, distribution, etc. |
c2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
524 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
COMMUNICATION IN MARKETING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
FitzGerald, Maureen, |
| Relator term |
ed. |
|
|---|
| Personal name |
Arnott, David, |
| Relator term |
ed. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A36070 |
| Link information for field corresponding to 9XX field |
Oct 4 2003 2:45PM |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| -- |
การตลาด การขาย การผลิต การบริหารผลิตภัณฑ์ การส่งเข้า - ออก การควบคุมคุณภาพ พฤติกรรมผู้บริโภค |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |