BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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McDaniel, Carl, Jr.

Marketing research essentials / Carl McDaniel, Jr., Roger Gates - 4th ed. - Hoboken, N.J. : Wiley, c2004 - 420 p. : ill. + 1 CD-ROM

Includes bibliographical references and index

ISBN: 0471448451

Subjects--Topical Terms:
MARKETING RESEARCH

LC Class. No.: HF5415.2 / M322M 2004

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