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Marketing research essentials / Carl McDaniel, Jr., Roger Gates

By: McDaniel, Carl, Jr.
Contributor(s): Gates, Roger.
Material type: materialTypeLabelBookPublisher: Hoboken, N.J. : Wiley, c2004Edition: 4th ed.Description: 420 p. : ill. + 1 CD-ROM.ISBN: 0471448451.Call No.: HF5415.2 M322M 2004 Subject(s): MARKETING RESEARCHBibliography, etc. Note: Includes bibliographical references and index
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Book Shelves 		HF5415.2 M322M 2004 (Browse shelf) Available 200310040050

Includes bibliographical references and index

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