Kotler, Philip.
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 3rd ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 893 p. : col. ill.
Includes bibliographical references and index
0131200577
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING
TX911.3 .M3 / K674M 2003
Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens - 3rd ed. , international ed. - Upper Saddle River, N.J. : Prentice Hall, c2003 - 893 p. : col. ill.
Includes bibliographical references and index
0131200577
HOSPITALITY INDUSTRY--MARKETING
TOURISM--MARKETING
TX911.3 .M3 / K674M 2003