Marketing for hospitality and tourism / Philip Kotler, John Bowen, James Makens
By: Kotler, Philip.
Contributor(s): Bowen, John T | Makens, James C.
Material type: BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 3rd ed. , international ed.Description: 893 p. : col. ill.ISBN: 0131200577.Call No.: TX911.3 .M3 K674M 2003 Subject(s): HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETINGBibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | TX911.3 .M3 K674M 2003 (Browse shelf) | Available | 200311010123 |
Includes bibliographical references and index
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