Public communication campaigns /
Ronald E. Rice, Charles K. Atkin, editors
- 3rd ed.
- Thousand Oaks, Calif. : Sage, c2001
- 428 p. : ill.
Includes bibliographical references and index
0761922067
MASS MEDIA--SOCIAL ASPECTS--UNITED STATES
GOVERNMENT PUBLICITY--UNITED STATES
PROPAGANDA
PUBLICITY
PUBLIC RELATIONS
ADVOCACY ADVERTISING
HN90 .M3 / P824 2001
Includes bibliographical references and index
0761922067
MASS MEDIA--SOCIAL ASPECTS--UNITED STATES
GOVERNMENT PUBLICITY--UNITED STATES
PROPAGANDA
PUBLICITY
PUBLIC RELATIONS
ADVOCACY ADVERTISING
HN90 .M3 / P824 2001