| 000 -LEADER |
|---|
| fixed length control field |
01087nam0a22003010a04500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000119148 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190423172039.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
s2001 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761922067 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
2003007702 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HN90 .M3 |
| Item number |
P824 2001 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Public communication campaigns / |
| Statement of responsibility, etc. |
Ronald E. Rice, Charles K. Atkin, editors |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, Calif. : |
| Name of publisher, distributor, etc. |
Sage, |
| Date of publication, distribution, etc. |
c2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
428 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
MASS MEDIA |
| General subdivision |
SOCIAL ASPECTS |
| Geographic subdivision |
UNITED STATES |
|
|---|
| Topical term or geographic name entry element |
GOVERNMENT PUBLICITY |
| Geographic subdivision |
UNITED STATES |
|
|---|
| Topical term or geographic name entry element |
PROPAGANDA |
|
|---|
| Topical term or geographic name entry element |
PUBLICITY |
|
|---|
| Topical term or geographic name entry element |
PUBLIC RELATIONS |
|
|---|
| Topical term or geographic name entry element |
ADVOCACY ADVERTISING |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rice, Ronald E., |
| Relator term |
ed. |
|
|---|
| Personal name |
Atkin, Charles K., |
| Relator term |
ed. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A40064 |
| Link information for field corresponding to 9XX field |
Nov 13 2003 3:36PM |
| 991 ## - |
|---|
| -- |
03 |
| -- |
05 |
| -- |
ประชาสัมพันธ์ การสื่อสารเพื่อการจูงใจ การสื่อสารในสำนักงาน |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |