Lehmann, Donald R.
Product management / Donald R. Lehmann, Russell S. Winer - 3rd ed. , international ed. - Boston, Mass. : McGraw Hill, 2003 - 502 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0070275491
PRODUCT MANAGEMENT
HF5415.15 / L435P 2003
Product management / Donald R. Lehmann, Russell S. Winer - 3rd ed. , international ed. - Boston, Mass. : McGraw Hill, 2003 - 502 p. : ill. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references and indexes
0070275491
PRODUCT MANAGEMENT
HF5415.15 / L435P 2003