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Product management / Donald R. Lehmann, Russell S. Winer

By: Lehmann, Donald R.
Contributor(s): Winer, Russell S.
Material type: materialTypeLabelBookSeries: McGraw-Hill/Irwin series in marketing.Publisher: Boston, Mass. : McGraw Hill, 2003Edition: 3rd ed. , international ed.Description: 502 p. : ill.ISBN: 0070275491.Call No.: HF5415.15 L435P 2003 Subject(s): PRODUCT MANAGEMENTBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		HF5415.15 L435P 2003 (Browse shelf) Available 200406010187

Includes bibliographical references and indexes

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