BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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O'Shaughnessy, John

Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy - London : Routledge, 2004 - 220 p. : ill.

Includes bibliographical references and index

ISBN: 0415322243

Subjects--Topical Terms:
ADVERTISING--PSYCHOLOGICAL ASPECTS
PERSUATION (PSYCHOLOGY)

LC Class. No.: HF5822 / O832P

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