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Persuasion in advertising / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

By: O'Shaughnessy, John.
Contributor(s): O'Shaughnessy, Nicholas Jackson.
Material type: materialTypeLabelBookPublisher: London : Routledge, 2004Description: 220 p. : ill.ISBN: 0415322243.Call No.: HF5822 O832P Subject(s): ADVERTISING -- PSYCHOLOGICAL ASPECTS | PERSUATION (PSYCHOLOGY)Bibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5822 O832P (Browse shelf) Available 200409100071

Includes bibliographical references and index

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