Media management : a casebook approach /
Jan LeBlanc Wicks ... [et al.]
- 3rd ed.
- Mahwah, N.J. : Lawrence Erlbaum Associates, c2004
- 326 p. : ill.
- LEA's communication series .
Includes bibliographical references and indexes
0805847154
MASS MEDIA--MANAGEMENT--CASE STUDIES
P96 .M34 / M424 2004
Includes bibliographical references and indexes
0805847154
MASS MEDIA--MANAGEMENT--CASE STUDIES
P96 .M34 / M424 2004