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Media management : a casebook approach / Jan LeBlanc Wicks ... [et al.]

Contributor(s): Wicks, Jan LeBlanc.
Material type: materialTypeLabelBookSeries: LEA's communication series.Publisher: Mahwah, N.J. : Lawrence Erlbaum Associates, c2004Edition: 3rd ed.Description: 326 p. : ill.ISBN: 0805847154.Call No.: P96 .M34 M424 2004 Subject(s): MASS MEDIA -- MANAGEMENT -- CASE STUDIESBibliography, etc. Note: Includes bibliographical references and indexes
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Book Shelves 		P96 .M34 M424 2004 (Browse shelf) Available 200406250344

Includes bibliographical references and indexes

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